
Why is 90s Miu Miu so special?
The first couple of years since the inception of most fashion brands can be definitive in terms of its successes.
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This is why Miu Miu’s first several collections of the 90’s are so exciting to observe. Although Miuccia Prada was not a new face in fashion at the time, it is still peculiar to explore how Miu Miu was finding its footing in the fashion world.
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The collections of the early- to mid-90’s play into minimalism, that was prevailing in fashion throughout that decade. We see clean lines and slim silhouettes, as well as simple color palettes or very basic patterns in most garments of that time.
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Many garments had a primary focus on functionality with the addition of utility elements, such as zippers or pockets. Accessories were especially conservative — the emphasis was mostly on geometric shapes.
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It is no wonder Miu Miu has become one of the most sought-after brands on the vintage market. Miuccia’s ability to play into contemporary trends, while remaining timeless, is something the definitely separates Miu Miu from its competitors.