Introducing — Blumarine

This brand was founded in 1977 by designer Anna Molinari and her late husband, Gianpaolo Tarabini, in Capri, Italy. The brand’s name actually derives from Molinari’s love for the sea and the colour blue.
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By 90s, the brand gained recognition worldwide and was worn by supermodels, such as Naomi Campbell, Claudia Schiffer, and Eva Herzigova. It became synonymous with its ultra-feminine, romantic aesthetic, as it spread beyond Italy’s borders.
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Most of you, however, may be more familiar with its early 2000s version, when the brand embraced y2k styles. Runways showcases a variety of fur trimmed cardigans, rhinestone-embroidered garments, and pastel-coloured looks.
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This was a softer, more feminine version of y2k, compared to other iconic designs of the time, which portrayed women at the peak of their sexuality.
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The resurgence of y2k fashion in 2020s played a role in this brand’s return into favour. The appointment of creative director Nicola Borgnano in 2020 saw the brand reimagine its early 2000s hyper-feminine styles, such as fur trimmed cardigans, baby tees and leopard-printed items.
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And the brand name is… Blumarine.
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I think Blumarine has produced some stunning designs over the years that deserve attention. Their portrayal of a softer, more ornate femininity may be more appealing to those, who prefer being subtle in their self-expression.