Inspired by: Tom Ford’s Gucci

Inspired by: Tom Ford’s Gucci

Tom Ford joined Gucci in 1990 as a women’s ready-to-wear designer, when the brand was struggling financially due to an outdated creative direction. His influence began gradually seeping into the house’s aesthetic, taking full shape in 1994, when Ford became creative director.
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Ford’s creative vision transformed the brand: during his 10-year tenure as creative director, Gucci generated a revenue of almost $10bn. What was so special about his creative direction?
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The amalgamation of 90s cultural zeitgeist, the era’s dominant fashion aesthetics, and provocative marketing are all pieces of the puzzle to Ford’s success at Gucci. His mastery is further underlined by the timelessness of his designs, which remain as relevant as ever today.

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