In spirit of anti-fashion: introducing — Moschino

Is it it McQueen? Is it Galliano? Is it Jean Paul Gaultier? Or is it Blumarine?
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The creative direction of Moschino throughout the 90s and early 2000s has made it quite alike to multiple other great fashion houses.
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Franco Moschino worked as an illustrator for Gianni Versace prior to starting his own brand, where he continued incorporating illustrations and prints into his designs.
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This is especially visible in his work for the “Cheap & Chic” diffusion line throughout the 80s and 90s.
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In spirit of his anti-fashion approach, Moschino would say: “I’m not a fashion designer, I’m a painter, a decorator.” His work would often highlight social or political issues of the time, allowing him to make a statement using fashion: from embroidering his own clothing with “waist of money” to organising a fashion show to raise money for AIDS charity.
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Following Moschino’s untimely death in 1994, his friend Rossella Jardini took over the brand’s creative direction. Under her leadership, the brand continued creating eccentric and whimsical styles that propelled it to further success.
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As a result, the fashion houses dressed various celebrities, such as Madonna and Lady Gaga and designed the opening ceremony outfits for the 2006 Winter Olympics in Torino